The first product created as a collaboration between Jenni Tuominen and Seriöösi is called KULTTUURIKASSI®. It was born from the need of people who go to cultural events, such as museums, theater, or concerts. A jacket and a large bag must be left in the locker, but we all want to take some personal items in. Reading glasses, tissue, phone, pad, etc. - We designed a tiny bag for this need. We first discussed it as a 'museum bag,' but it turned into a 'Culture bag' during our brainstorming. The name 'Kultturikassi' started to feel friendly and vital to many, so we decided to use the name. The name is also a little brave statement to emphasize culture.